The Power of Social Media in the 2016 Election

Early on in the race, it became clear that the buzz a candidate was generating on social media would be an important factor in their success. More people than ever use sites and apps such as Facebook, Twitter, and Tumblr to learn about the issues and engage in political discourse. Although the Internet and social networking have been growing in importance in the twenty-first century, this is the first election where new media is overtaking traditional forms. With any candidate instantly able to reach millions online, party outsider candidates with…