Republican Reformation: How the GOP Can Turn it Around

In politics, connection with voters is everything. A candidate‚Äôs ability to relate to his or her voters is something that keeps campaign managers and the political consultant class up at night, and is a finicky force that can make or break a nominee regardless of how he or she might look on paper. If voters feel comfortable enough to place trust in the candidate, checking a box next to a name on a ballot becomes as easy and natural as texting a friend to catch a movie. Outside of the…