A Unique Election Season in the Age of Social Media

I’m sure you’re sick of hearing about the 2016 election. After all, it’s all around us, permeating our conversations, splashed on the front page of every newspaper, and receiving constant television coverage. For months we’ve been unable to escape the constant onslaught of speculations on who will win and how, and talk is unlikely to slow now that there’s been such a stunning reversal of expectations with Donald Trump’s victory. In fact, I bet your social media platforms are especially saturated with election coverage. Scroll through Facebook and what was…

The Power of Social Media in the 2016 Election

Early on in the race, it became clear that the buzz a candidate was generating on social media would be an important factor in their success. More people than ever use sites and apps such as Facebook, Twitter, and Tumblr to learn about the issues and engage in political discourse. Although the Internet and social networking have been growing in importance in the twenty-first century, this is the first election where new media is overtaking traditional forms. With any candidate instantly able to reach millions online, party outsider candidates with…