How Video Games are Still Pushing the Envelope

Earlier this year, Activision and Electronic Arts released opposing trailers for the upcoming year’s first-person shooters, building off opposing billion-dollar legacies that had catapulted the two corporations to the top of the market over the last decade. For the two gaming giants, it was the big reveal, stemming from months of development, millions of dollars in marketing and production costs, and countless hours of tweaking and refining game mechanics. The situation felt tense; both companies knew that they were unleashing competing behemoths that, if executed correctly, could devour the other’s…